October 21, 2016


Unheard Jay Z Music May Surface Following Roc-a-Fella Records Pop-Up: Exclusive

In 1996, Roc-a-Fella Records put out their first album with Jay Z's landmark debut Reasonable Doubt. This year, the label is celebrating 20 years in the game with their Roc96 NYC pop-up shop/exhibition that takes one through all the different history of the classic label.

Fuse was the first outlet allowed into the space and we got an exclusive tour of the NYC shop from Roc-a-Fella co-founder Kareem "Biggs" Burke. Get a look at the recording equipment, merchandise and further insight about how the exhibit helped uncover the original, un-digitized tape reels Jay recorded for Reasonable Doubt that could give us previously unheard music and skits. 

From the vending machines to the speakers, Burke and entertainment exec Anel Pla curated the space to bring the classic feel of early Roc-a-Fella to life.

The Roc96 NYC Pop Up Shop runs from Oct. 20 through Oct. 23. Find out more information here. Keep the celebration going with a #FBF clip when Fuse was on hand to celebrate the 10-year anniversary of Jay Z's 40/40 Club.