August 25, 2016


Sole Searching: Visit Stance & Hear About a Possible Gucci Mane Sock Collaboration

Because you can't do dope shoes without the right socks, Fuse's Sole Searching is back today with a visit to Stance, the sock company famous for creative collaborations with stars like RihannaBig Sean, Allen Iverson and A Tribe Called Quest. The company's new collection, Anthem, is "built for the fashion curator with street appeal."

Watch above as Sole Searching visits Stance's location in New York City's SoHo. Lifestyle category director Albert Rosario Jr. explains part of the brand's appeal like this:

"People don't wanna wear brands blasted on their shirts or their heads anymore or on their backs. They wanna just keep it more chill but they still kinda want that expression, so socks is a way to do that. You can just be like wearing some khakis and a tee and then you can rock your B.I.G. socks because you're a fan and you grew up on B.I.G. music."

Rosario also teased "great music collaborations" with people like "one of the godfathers of trap down South"—before heavily intimiating it's Gucci Mane by saying "everybody's looking," a reference to the title of Guwop's post-prison album.

Watch the previous episode of Sole Searching next, where Jason Markk explains how to give your kicks some premium care.