July 30, 2014


Lana Del Rey Is An Ethereal, Ghostly Bride in "Ultraviolence" Video

Love her or hate her, one thing's for sure: Lana Del Rey knows how to pair her music with the perfect visual foil. 

With "Ultraviolence," the title track from her latest release gets a vintage makeover that features the "Young and Beautiful" singer working those very attributes while donning a wedding dress and walking through a forest en route to the altar. (Maybe she was inspired by the Kardashian-West wedding?)

The nuptials never happen, or at least they don't before the end of the clip, but that doesn't mean that the video doesn't embrace a hopelessly romantic quality from start to finish. Watch as Lana dons her veil, gathers her bouquet and heads off in search of her beloved, all set to the tune of the floaty, ethereal track. According to Noisey, "Ultraviolence" was shot entirely on an iPhone, which explains why the video looks like it's been styled by Instagram. 

We're into it, even if we can't throw a #nofilter hash tag on it. Watch "Ultraviolence" in full above.