April 24, 2014


Watch Beyonce's Mesmerizing "Pretty Hurts" Video

To accompany her Time Magazine cover (she's one of this year's 100 Most Influential People, and it's not like they were gonna put Jeff Bezos on the cover), Beyonce debuted her "Pretty Hurts" video exclusively on Time.com earlier today. 

Thankfully, the mesmerizing music video is now available everywhere online. Of course, if you were one of the many people who picked up Beyonce's surprise album last year, you've already seen this clip. As the first video on her visual album, "Pretty Hurts" showed us the flipside to Beyonce's picture-perfect world, revealing the tears and pain that are often masked by "perfection."

It's a powerful video, with the footage encapsulating the message of the wounded, Sia-penned lyrics. You can watch it above and participate in the ongoing #WhatIsPretty campaign on Twitter right now. And if you haven't listened to her remarkable belting on frequent collaborator Boots' new song "Dreams," you better listen to that, too.