f(x) Return With Awesomely Funky "Rum Pum Pum Pum"
Before f(x)'s latest single, it was hard to imagine dancing to a song about wisdom teeth. But the K-pop girl group (one of our SXSW must-see acts) have changed that with "Rum Pum Pum Pum," an expertly-crafted dance-pop anthem boasting the lyric, "You've probably heard of me at least once / I'm your wisdom tooth."
With a funky bass line that almost recalls the Breeders' "Cannonball" and a stomp-clap chorus that definitely brings to mind Gwen Stefani's "Hollaback Girl," this is the kind of weird gem that just might convert a K-pop skeptic.
Watch the video above and check out Twilight actress Anna Kendrick's less-than-successful attempt to join forces with f(x) over at Funny or Die.
6m
1h 14m
22m
1m
5m
1h 6m
2m
4m
3m
20m
20m
4m
48s
3m
52s
2m
8m
2m
3m
52s
2m
3m
3m
3m
6m
3m
2m
1m
3m
9m
13m
1m
3m
12m
3m
4m
6m
10m
8m
10m
8m
12m
10m
8m
11m
16m
3m
11m
14m
4m
10m
10m
6m
16m
5m
7m
17m
2m
10m
4m
8m
11m
22m
22m
48m
44m
1h 39m
21m
1h 15m
21m
44m
3608s
21m
21m
10m
45m
1h 14m
47m
3m
1m
20m
7m
5m