Drake's 'God's Plan' Video Will be His Joyous Victory Lap
2018 has only just begun, but Drake is already celebrating, and why shouldn’t he? The hip-hop star was seen yesterday shooting a video for his new hit single, and everything hints that it’s going to be a joyous occasion.
Most musicians spend a lot of time, money, and effort producing music videos because they’re often useful as promotional tools that can turn a single into a smash. Between the millions of views they may rack up on platforms like YouTube, the publicity they drum up, and the airtime they receive on TV (which isn’t quite as important as it used to be, as networks like MTV don’t play videos as much as they used to), a big-budget clip that catches the eye and begs to be replayed can be a major part of a campaign to rocket a tune up the charts.
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