I.O.I Close Remarkable Year With Incredibly Catchy 'Very Very Very'

After winning in groundbreaking reality show Produce 101—which whittled down from 101 K-pop hopefuls to form the temporary 11-member girl group I.O.I that will promote together for one year—the outfit is nearing their end. Luckily, they're going out with a bang with their third and final single "Very Very Very" as one of the catchiest K-pop tunes this year.

With a bouncy, 8bit-inspired beat courtesy of K-pop super-producer JYP, "Very Very Very" is a non-stop race of bubblegum earworms, from the instantly addictive chorus of "neomu neomu neomu" (the Romanization pronunciation of "very very very" in Korean) to the easy-to-follow rap section. The cut has gotten mentioned for its similarities to Girls' Generation's breakout bubblegum smash "Gee" that also played off repetitive hooks over a slinky pop beat. It's not a bad style to emulate as the song essentially changed the K-pop game, setting a new standard for accessible catchiness in the Korean-pop scene seen by it earning the most-watched K-pop video on YouTube for years before PSY took over.