K-Pop's Night Out Dominates SXSW 2016: Mamamoo & More

K-Pop's Night Out Dominates SXSW 2016: Mamamoo & More

FUSE TV - K-Pop's Night Out Dominates SXSW 2016: Mamamoo & More

As the years progress, SXSW tries to become more and more progressive. Half of that battle is found in fully embracing international artists—people from across the globe flock to Austin, Texas for the music conference and festival, and it only makes sense that those people are represented. That continues to happen in pockets: French band there, Aussie act over there. But what about non-Western countries?

Four years ago, K-Pop's Night Out was founded to support the scene stateside only to further bolster it. Last year Crayon Pop blew our mind, and this year it was Mamamoo who won our hearts with their Fifth Harmony-esque girl group superpowers. As if there was ever any doubt: Seoul is the place to find exciting new sounds.

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