Lady Gaga Launching Intel Partnership with GRAMMY Week "Experience"
Lady Gaga's cooking up something big for the GRAMMYs. During the keynote speech at the 2016 Consumer Electronics Show, Intel revealed a new partnership with the Countess that will include a "unique musical experience" close to the award show.
The tech company's chief executive Brian Krzanich revealed a video (above) that showed Gaga in a swirling cube, where she gave a vague idea of what we can expect come GRAMMY week in February:
"With the arsenal of the world's leading technology at my fingertips. I now have the ability to invent the uninventable. Rebranding into its future, Intel has enlisted Haus of Gaga to collaborate on a project that will showcase technology through creativity at the highest level Our partnership will culminate in a performance that inspires to remind the world of the seed of innovation."
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