Lady Gaga Launching Intel Partnership with GRAMMY Week "Experience"
Lady Gaga's cooking up something big for the GRAMMYs. During the keynote speech at the 2016 Consumer Electronics Show, Intel revealed a new partnership with the Countess that will include a "unique musical experience" close to the award show.
The tech company's chief executive Brian Krzanich revealed a video (above) that showed Gaga in a swirling cube, where she gave a vague idea of what we can expect come GRAMMY week in February:
"With the arsenal of the world's leading technology at my fingertips. I now have the ability to invent the uninventable. Rebranding into its future, Intel has enlisted Haus of Gaga to collaborate on a project that will showcase technology through creativity at the highest level Our partnership will culminate in a performance that inspires to remind the world of the seed of innovation."
41m
50m
21m
2m
44m
1m
2m
1m
2m
2m
53s
9m
20m
4m
20m
48s
52s
3m
2m
2m
3m
8m
6m
52s
2m
3m
3m
3m
6m
3m
2m
1m
10m
1m
13m
3m
12m
3m
9m
6m
10m
8m
10m
3m
4m
16m
11m
4m
16m
10m
10m
6m
11m
3m
14m
8m
12m
8m
10m
4m
10m
7m
5m
17m
2m
8m
11m
22m
41m
7m
1m
46s
21m
44m
49m
12m
46m
20m
20m
46m
20m
44m
59m
20m
1m
22m
41m
20m
2m
2m
16m
4m
45m
1m
40m
1h 21m
20m
1m