Justin Bieber Dropping Hourly Videos for Every 'Purpose' Song: Watch
Justin Bieber's Purpose dropped Friday, and he's got an ambitious one-day-later celebration for us. The Biebs is sharing a new music video every hour until each song on the album has its own visual. "Together, the videos create a film titled Purpose: The Movement," Billboard writes, "which Bieber premiered at Los Angeles' Staples Center on Friday night." (There won't be a new "Sorry" video.)
Several of the clips function as well-produced, tightly choreographed dance parties—like the one "Sorry" was revealed through—while others are traditional music video narratives. The first one, "Mark My Words," has Bieber on a piano in as stunning an outdoor location as the gorgeous original version of the "I'll Show You" video.
It's too early to judge, but this looks like it's aiming as high as Beyoncé's self-titled "visual album." Enjoy all the clips here; we'll keep updating as JB releases 'em.
20m
21m
20m
21m
1m
3m
3m
21m
8m
20m
22m
44m
1h 16m
24m
20m
7m
20m
1m
1h 21m
24m
23m
42m
15m
2m
1m
2m
3m
5m
2m
2m
5m
1m
1m
1m
1m
6m
3m
2m
7m
3m
8m
3m
11m
30s
4m
3m
41m
20m
23m
21m
3m
22m
44m
22m
21m
21m
21m
44m
22m
8m
21m
1m
2h 5m
2h 7m
3m
8m
7m
20m
2m
4m
2m
1m
5m
4m
3m