How Did Adele Sell So Many Albums? 10 Reasons Why '25' is Unstoppable
Adele is a really, really great singer; this much, we know for sure. She’s also a tremendous songwriter, as she’s proven time and time again. The U.K. artist has notched four career No. 1 singles, toured the world, appeared on virtually every variety show that matters and swept the Grammys. Adele is a superstar. But there are a lot of superstars in popular music—how did she become the one to break the single-week album sales record?
This week, Adele’s 25 blew by *NSYNC’s No Strings Attached to become the fastest-selling album in the Soundscan era. Back in 2000, No Strings Attached sold 2.416 million copies in its first week; 25 has sold 2.433 million units so far, according to Nielsen Music, and it only took half-a-week to do so. Adele’s latest LP is expected to sell 2.9 million copies by week’s end, which is an absolutely absurd number of albums to sell in seven days in the year 2015. Some perspective: Taylor Swift has never sold half of that number in one week.
So, now that she’s done it, how did Adele do it? How did this U.K. soul-pop singer conquer our world so thoroughly, and sell so many copies in one frame? Here are the 10 reasons why Adele’s 25 just became the new queen of single-week album sales:
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