Simon Cowell Creating DJ Version of 'American Idol'
Get ready for American Idol for DJs.
The BBC reports that Simon Cowell and his production company, Syco Entertainment, are developing a new talent search called Ultimate DJ alongside EDM powerhouse promoter, SFX Entertainment. The Star Search style competition will launch initially online and feature "producer challenges" and allow contestants to submit their dope beats and cuts via social media.
"We have been developing this concept for awhile," the American Idol/X Factor judge said about the new series. "Our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent."
No details yet about how DJs will advance, where it will broadcast or even what the top prize is. But let us just go ahead and put it out there: Diplo should be the Ultimate DJ Ryan Seacrest.
10m
17m
12m
41m
10m
13m
1m
11m
2m
1h 15m
20m
1h 36m
24m
24m
13m
14m
54s
20m
20m
20m
2m
9m
23m
20m
1h 34m
44m
22m
1h 27m
59m
20m
20m
21m
1h 3m
44m
45m
23m
45s
20m
21m
21m
19m
22m
41m
40m
1h 49m
41m
22m
41m
41m
18m
20m
5m
1h 33m
8m
59m
1m
2m
3m
40m
1m
20m
41m
59m
21m
20m
2m
20m
1h 39m
41m
1h 1m
20m
2m
59s
2m
2m
42m
2m
45s
23m
1h 2m
1m
1m
30s
5m
1m
30s
1m
29s
1m
2m
1m
1m
2m
29s
21m