Meet Snoopzilla, Snoop Dogg's Latest Alter Ego for New Funk Project
The artist formerly known as Snoop Lion, and originally known as Snoop Dogg, has rebranded himself yet again, this time for a new funk project.
The hip hop vet is adopting the name Snoopzilla—an alter ego inspired by iconic funk bassist Bootsy Collins, who often used the nickname Bootzilla—and teaming with Los Angeles groove singer/producer Dam-Funk. Together, the duo will be known as 7 Days of Funk.
Listen above to their first release, "Faden Away," featuring woozy synths, grooving bass licks and an AutoTuned Snoop on vocals. The track precedes 7 Days of Funk's self-titled debut album, out December 10.
Dam-Funk explained the project in a statement, name-dropping classic soul and disco artists: "It's hip hop, but you can also hear what we grew up on, from Zapp to Evelyn 'Champagne' King and Patrice Rushen. These beats were made for Snoop and he laid down some of the smoothest harmonies and melodies I've ever heard."
Snoopzilla added, "I've had funk influences in my music my whole career." (Dude's not lying: He helped incorporate funk into L.A. hip hop with the early-'90s G-Funk Sound) "Dam-Funk is cold. He's keeping the funk alive and I knew I had to get down with him."
41m
1h 7m
1m
1m
1m
1m
1m
21m
2m
1m
21m
21m
48m
2m
2m
2m
2m
2m
2m
3m
3m
21m
1m
1m
1m
1m
20m
45m
56s
2m
1h 39m
44m
56s
1m
1m
1m
1m
1m
1m
21m
22m
2m
1m
22m
1m
54s
20m
44m
22m
1h 21m
24m
20m
7m
2m
43s
6m
2m
1m
1h 21m
20m
20m
46s
3m
2m
42m
23m
2m
1m
4m
8m
2m
1m
3m
3m
1m
2m
2m
3m
5m
2m
3m
2m
1m
1m
30s
9m
22m
1m
30s
2m
1h 39m
5m
1m
44m
22m
20m
3m
47s