Justin Bieber Grows Up in "Boyfriend" Video
It can't be coincidence that Director X's last project before Justin Bieber's "Boyfriend" was Drake's "H.Y.F.R.," the video where the half-Jewish rapper has a grown-up Bar Mitzvah with DJ Khaled and Lil Wayne, among others. "Boyfriend" could be X's sequel, as Bieber sheds the last remnants of bubblegum-pop and graduates into Timberlakian territory.
Filmed in Los Angeles in late March, Bieber's girlfriend Selena Gomez was present, presumably to ensure Bieber didn't try to become too much of a man with any of the extras.
"It was just cars and the simplicity that they liked. Cars, girls, just young people hanging out, having fun, that kind of thing. When I heard it, I thought that's what it should be," Director X told MTV News. "From what they wanted to do with Justin and the song and who he is and his age now, I thought that was it. They should expect the Justin they know, just a little more grown-up."
This is where I would normally provide some more deep, trenchant insight but yeah, no, X pretty much nailed it. Cars. Girls. Black leather jackets. A possible Selena Gomez look-a-like. Check it out.
24m
1h 37m
3m
44m
42m
20m
24m
20m
20m
22m
42m
22m
4m
20m
42m
20m
42m
44m
1h 25m
46m
21m
1m
11m
20m
1m
1m
5m
21m
1m
7m
5m
3m
3m
5m
2m
9m
41m
45m
24m
20m
1h 5m
1h 11m
21m
44m
21m
22m
21m
20m
22m
21m
22m
20m
1h 43m
23m
1h 28m
20m
21m
20m
3657s
44m
22m
1h 25m
2m
47m
56m
1h 3m
1h 23m
20m
1m
2m
1m
5m
18m
21m
1h 2m
1m
1m
20m
2m
2m
59s
1m
9m
43m
2m
57s
47m
2m
22m
20m
59s
1h 38m
59s
2m
1m
17m
20m
1m
22m