Jack White Releases New Track Via Balloon
FUSE TV - Jack White Releases New Track Via Balloon
Jack White had to have known that when you release 1,000 flexi-disc records of your new single "Freedom at 21" attached to helium balloons on April 1, quasi-responsible journalists like ourselves will just assume this was some elaborate hoax. But no. These are just the things that Jack White does now.
To promote the April 24 release of Blunderbuss, the singer and friends launched the balloons from his Third Man Records home in Nashville. "Envisioned as an experiment exploring non-traditional forms of record distribution and a way to get records in the hands of people who don't visit record shops, the label was sure to use biodegradable latex balloons and all-natural twine in the process," the singer said in a statement.
So how many of the 1,000 records will actually be received by "people who don't visit record shops"? The release claims 10% of balloons are recovered, which, um, sure, if you say so, guys. So to recap: To get music to people who don't go to record stores, Jack White launched his track in the atmosphere where 90% of the balloons (and music) will go to die.
Watch the balloon release below. The actual song hasn't popped up on YouTube yet, so we'll just assume there are a few hundred handlebar-moustached Nashville hipsters with a van, a GPS balloon tracker and some time still waiting for that track to hit the ground.
26m
T-Pain, Phora, Jack & Jack
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Rhett & Link, Tyler Posey, CNCO, Jack & Jack
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Jack & Jack Take A Lie Detector Test
53m
White Elephant
56s
Track Challenge: G-Thing
1h 20m
White Coat Rebels
That White People Shit
41m
Michelle Obama: After White House
41m
Inside the MMA: Release the Kraken
22m
That White People Shit: Quarantine Edition
21m
New York, New York
20m
New Beginnings
45m
New Blood
41m
New Horizons
56s
New Generation
6m
IDK Releases Post-Debut Album Stress At The Wrecking Room
44m
New Cage King
1h 39m
A New High
44m
New York City
4m
Yungblud Talks Parents & Pet Peeves While Releasing Stress At The Wrecking Club
21m
New Boss of Bounce
21m
Ol' Kitty, New Tricks
22m
New Girl In Town
1m
The New York City Hustle
22m
New York Skate Of Mind
7m
Victoria Monét & Her Manager Take A Lie Detector Test: Is She Nervous About Releasing Jaguar?
43s
The Cadets and Their Spankin New Toys
6m
LGBTQIA Community, What Is The New Norm?
23m
Friendster, New Coke, Total Request Live, Betamax
20m
Out With The Old, In With The New
46s
The DCI Struggles of Starting A New Summer
1m
Big Freedia Hits New York City's Pride Parade
4m
G Fella Delivers More Grilling Tips and Talks New Music
3m
The Exclusive Premiere of Big Freedia's New Music Video, "BigFoot"
10m
Jade Novah Does ASMR with Foam Beads, Talks Beyoncé Impersonations & New Music
1m
New York Rapper G Fella Pens Anthem for Playoff Knicks: G-Thing
5m
Maggie Lindemann Does ASMR with Foam Beads, Talks "Pretty Girl" & Her New EP
16m
Jessenia Does A Self Cleansing ASMR, Talks Life After Tyra Banks Show & New EP
3m
Jessenia Does A Self Cleansing ASMR, Talks Life After Tyra Banks Show & New EP
23m
Adrenalina High
9m
Classixx
20m
Love Stakes
46m
Master and Servant
24m
Up Tighty Whiteys
20m
The First Time, In A Long Time
20m
That DIY Ish
20m
CeCe Telfer
20m
Celebration
6m
King Keraun Attempts to Become A Ventriloquist
20m
Sports
6m
King Keraun Attempts to Fly Board
6m
King Keraun Becomes A Professional Bee Keeper
1m
Get A Peek Inside Producer Nobody's Work Space
3m
Slide Into My DM's with Elley Duhé
20m
That Environmental Ish
6m
King Keraun Goes "Back to the Future"
20m
Outdoors
2m
King Keraun Steps Into the World of Goth
5m
Dikembe Mutombo on Adidas at Sneaker Con
9m
Casino and UBIQ
6m
King Keraun Becomes A Clothing Crocheting Expert
4m
Get A Taste of G Fella's Style with His Gangster Music Video
10m
Privilege Theatre
1h 43m
Toe to Toe
1m
King Keruan Steps Into the World of Ghosting
20m
Love In The Time Of Pandademic
1h 49m
DOMINO: Battle of the Bones
45m
Ken Jeong, Andre Kelley
1h 55m
Bodied
22m
Jaden
13m
Becky's
10m
Phelisha
5m
Kid Capri & DJ Skribble Take A Lie Detector Test
21m
Finale
21m
Into The Woods
2m
King Keraun Falls Into a Sunken Place While in the Woods
12m
Ben Blackwell's Vinyl Collection
5m
Kap G Takes A Lie Detector Test
5m
Return of the Ewing 33
6m
King Keraun Attempts to Become An "Archery Master" YouTube
6m
King Keraun Attempts to Become An "Archery Master"
20m
Roleplay
4m
Just Blaze & Packer Shoes Discuss Saucony Collaboration
20m
Paranormal
20m
Animal Love
20m
Animal Love
8m
Super Duper Kyle's Staycation
20m
Maker
20m
Wellness
3m
iLoveMakonnen Talks X Rated DMs & Randomly Venmo-ing Fans
20m
Occult
6m
King Keraun Gets Into Tiny Houses
6m
King Keraun Becomes A Wolf Rescuer
20m
That Competition Ish
20m
That Dog Ish
5m
Nick Cannon Mixes Up A Mai Tai
20m
That Back To The Future Ish
20m
That Hi-Octane Ish
2m
Bishop Briggs On Her First American Dating Experience
4m
