#TBT 2012: BIGBANG Discusses the Rapid Spread of K-Pop

With a career spanning over 10 years—a lifetime in K-pop—BIGBANG has played an integral part in the worldwide fandemonium over Korean music and pop culture. Back in 2012, the veteran group spoke with Fuse about the driving force behind K-pop's growing influence and appeal.

Group leader G-Dragon cited internet culture and social media as crucial factors in K-pop's spread. "If people hear or see Korean music and culture through various channels of communication like Youtube, it helps spread it," he explains.