Last July, Australia's album charts featured Sia's 1000 Forms of Fear at the top, Ed Sheeran's X in the runner-up slot and at No. 3 was the debut full-length Startup Cult by homegrown rap hero Allday. Not bad company for your first LP.
Since dropping the record, the young MC has gone on a headlining tour of Australia, his viral star rising quickly as new songs collected tens of thousands of spins on the regular. The 24-year-old is looking to make his next music moves even bigger and Fuse is proud to exclusively premiere the music video for "Magic," a standout cut on his just-released Soft Grunge Love Rap mixtape. Watch the visual above that sees Allday inside a trippy love story.