“You’re never guaranteed success,” Fifth Harmony’s Normani Kordei tells Fuse, “especially in the music industry. It’s pretty unpredictable—just like anything in life. And sometimes, you need to take a different approach, as a creative artist.”
Kordei is talking about Fifth Harmony’s “Work From Home,” a sleek cavalcade of double entendres featuring Ty Dolla $ign that has become the biggest hit of the girl group’s career. The single has become the quintet’s first Top 10 hit, peaking at No. 5 on the Hot 100 chart, garnering 350 million YouTube views in less than three months and receiving performances on The Ellen DeGeneres Show, Live with Kelly & Michael and this week’s Billboard Music Awards.
Most importantly, it has stoked the excitement for Fifth Harmony’s sophomore full-length, 7/27, due out May 27; any pop artist would salivate at the chance of having a Top 40-dominating single peaking as a pivotal album approaches, and Kordei says that she and the rest of the girls never saw their perfectly timed smash coming.