Radiohead Sent Fans Mysterious 'Burn The Witch' Letters in the Mail
Radiohead's business savvy has always erred on the side of unpredictable. The purveyors of mind-boggling, genre-bending records have gone the route of self-releasing albums since 2007's In Rainbows, letting the band's collective popularity drive sales. Now, on the cusp of dropping another new record—and the group's first since 2011's The King of Limbs—Radiohead is honing its own marketing strategy, sending some pretty weird and cryptic material straight to the front doors of fans throughout the UK.
Yesterday, reports emerged that the band sent leaflets bearing the message: "Sing a song of sixpence that goes/Burn the Witch/We know where you live," to fans who had previously pre-ordered albums from Radiohead's website.
1h 2m
20m
9m
20m
1m
2m
1m
1m
1m
2m
1m
1m
20m
20m
1h 43m
44m
20m
1m
56m
47m
21m
43m
2m
20m
20m
20m
20m
1h 45m
12m
43m
41m
1m
1m
21m
1h 33m
1h 30m
1h 21m
1h 34m
23m
21m
44m
20m
45m
1h 27m
1h 20m
22m
24m
41m
21m
15m
2m
55s
6m
41m
2m
16m
24m
46m
1h 23m
21m
42m
20m
21m
9m
20m
22m
22m
1h 15m
20m
20m
22m
21m
44m
1h 22m
1h 36m
1h 17m
1h 3m
23m
48m
21m
20m
21m
20m
20m
1h 22m
41m
1h 7m
1h 17m
20m
42m
1h 30m
12m
1h 27m
2m
3m
3m
18m