5 Seconds of Summer's "Jet Black Heart" Video: Democratizing The Fan Experience
FUSE TV - 5 Seconds of Summer's "Jet Black Heart" Video: Democratizing The Fan Experience
5 Seconds of Summer are in an interesting place: Once in the shadow of a One Direction-sized monolith, in the last two years they've become their own entity. They've carved their own space in the great music landscape--one teetering on the line of rock and pop, and one that is distinctly their own. We've told you this one before: Their careers might ring similar to that of, say, buds Good Charlotte and All Time Low, but few bands have ever reached this level of success. They're easily the biggest new rock band out there right now, and now, they're looking to maintain that status.
Their story isn't a totally new one. They worked their butts off, they've established a loyal and ever-growing fanbase, they landed high profile co-signs; simply put, they've earned it. Perhaps what's most interesting is how they're doing it now. They're a band that constantly talks about their fans, perhaps with more explicit devotion than any other male act out there, and do so in an incredible empathetic way, where being a fan of 5 Seconds of Summer feels more like being a friend of 5 Seconds of Summer.
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