Justin Bieber's Innovative Way to Release Music
FUSE TV - Justin Bieber's Innovative Way to Release Music
For ten weeks starting on October 7th, Justin Bieber's fans were in heaven, as the singer dropped a new track every Monday. Billboard editor Joe Levy says, "It's a new way of releasing music, and a way of igniting your core fans and saying, 'Hey, I got something for you and I'm going to have another one every Monday.'"
Without a major promotional push or radio airplay, the songs still hit Billboard's Hot 100 charts. "Heartbreaker" reached Number 13. The songs, which featured appearances from folks like R. Kelly and Chance the Rapper, gave Beliebers a sound they weren't used to.
"It's a little more grown up for Justin, it's a more adult R&B sound," says Levy. "Talking about his version of what Kanye said on 808s & Heartbreak. He is not feeling happy, he is not feeling 'Pop Justin.'"
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